888 Holdings PLC, often known as just 888.com, has purchased Dublin-based BetBright’s sports betting technology platform which is one area that 888 was outsourcing to a company named Kambi. Kambi Group Plc is a business to business sports betting provider marketing it’s front end user interface, odds compiling, customer intelligence and risk management. That outsourcing was a huge financial burden on 888, but as soon as 888 can integrate BetBright’s technology with their present platform, they will save a bundle and drive up their profits as well.
Just this past Monday, 888 announced to it’s investors of it’s deal with BetBright’s parent company Dedsert Ltd for almost 20 million USD in order to acquire the operator’s sports betting platform, it’s Dublin office, and it’s staff.
888 Holdings is based in Gibraltar and is listed on the London Stock Exchange. 888 got it’s start back in May of 1997 as Virtual Holdings Limited; founded by four Israeli entrepreneurs. Their first website was Casino-on-Net.com which is still active even today boasting over 1,000,000 punters over the years.
This acquisition of it’s own sports betting product gives 888 complete ownership of it’s gambling products:
- and bingo.
Although the addition of it’s own sports betting product will save 888 royalty fees, the cost of integrating the new product with it’s current line is said to be huge, driving stocks down 2%.
We’ve written so many articles about how wonderful Fortnite is and about it’s overwhelming popularity, that’s it’s refreshing to write that Fortnite is no longer winning the battle of being the top First Person Shooter, (FPS) game online.
Apex Legends, which is a battle royale-style game from Electronic Arts has smashed all of Fortnite records for downloads and viewership since its release three weeks ago. Many of the FPS streaming games stars have helped to powered that fast rise of Apex. Meanwhile, the esports teams are in a big rush to sign up as many talented players as possible, but some in the industry are warning not to over commit because what goes up, must come down.
Apex Legends is developed by Respawn Entertainment and published by Electronic Arts. Apex Legends has taken all the main popular aspects of Fortnite and added their own few twists. Fortnite Royale, of course, is a game where a player is dropped onto a battle ground with 100 other players and the battle ground shrinks as the game progesses. The object is to gather food, water, weapons, etc. etc, and kill everyone else. The last man standing wins.
Just like Fortnite and most other FPS games, Apex is free to download and to play.
UK lawmakers have tightened up the age verification process that online gambling providers must follow in order to better identify
- underage gamblers,
- detect criminal activity,
- and identify ‘self-excluded’ customers.
The new rule, in part reads:
“Licensees must obtain and verify information in order to establish the identity of a customer before that customer is permitted to gamble. Information must include, but is not restricted to, the customer’s name, address and date of birth. A request made by a customer to withdraw funds from their account must not result in a requirement for additional information to be supplied as a condition of withdrawal if the licensee could have reasonably requested that information earlier. This requirement does not prevent a licensee from seeking information on the customer which they must obtain at that time due to any other legal obligation.”
The main difference to the new players is that currently they can deposit funds and place bets during the age verification process which can take up to 72 hours; under the new rule this changes. The gambling provider will now have to verify the age before accepting a deposit and even before allowing the new player to have access to “free-to-play versions of gambling games” on their websites.
The changes apply to all remote betting and gaming operators, as well as lotteries. They will take effect from 7 May, 2019