4 in 5 Millennials Play Online Games


In the Philippines, a country known for being wired to the hilt; not necessarily fast-wired, but wired everywhere. A good broadband connection is typically only 10Mbps in the home and public hot spots would not be much better. Anyway, a recent survey is revealing that 4 out of 5 Millennials, those born between 1981 and 1996 age 23 to 37 years old, are playing games online. Fifty percent of those young folks consider themselves competitive players and play online on a daily basis.


This is not too surprising considering that the Philippines sends more SMS messages than any other country in the world. Filipinos are hooked on their smart phones. Everywhere you go, you would see them staring into the smartphone screen. Standing in line at the ATM, inside the bank, inside the supermarket, (sometimes even while pushing their shopping cart around), in line at fast food stores. Most are playing games and others are scrolling their Facebook accounts. And of course, reading their old text messages and sending new ones.


You might wonder how the residents of a country that is considered to be a ‘poor country’ can afford all the online activity. First, sending a text is cheap, it cost just one peso which is about 2 cents USD. Going online with a prepaid data connection is considerably more expensive so only a few can afford that. Then there are the hot spots, in every mall, Starbucks, etc. etc.


This particular survey was done by PUBLiCUS Asia Inc. The 1,200 respondents were chosen by Singapore-based firm Lightspeed Research, but they were not guaranteed to be a random sample, for some reason.