Burger King has hired professional online gamers, PlayStation gamers), to take your burger order
while you’re playing your favorite PS game! They are called the Burger Clan and if you sign up with
them, they will be on your team and, of course, since they are champion quality players, you’ll have
a huge advantage. This is all done very legitimately with PlayStation’s permission.
According to a press release by Burger King: “nine professional gamers, champions of the most
popular [PlayStation] games,” have been hired. One of the professionals name has been released
and that is FIFA champion Alfonso Ramos Cuevas.
While at first, this whole idea may seem tacky or overkill just to sell a burger, let’s remember that
this is how innovation works. You experiment by trying something very new. Something that no
one else thought of or something that no one else dared to do. Next, you see the criticisms and
mockery come in every form of media. And finally, the new idea either becomes a success or it
flops and you move on.
If you think that this is a really horrible idea, at least there is some good news for you. This in-game
‘Want fries with that?’ experiment is, (for now), only in Spain.
BUT, it could be coming to your neighborhood soon!